![]() Build meaningful relationships: Send custom messages to certain prospects to improve your brand reputation.Improved customer engagement: Give your clients a way to reach your business beyond your email address or phone number.Access to instant networking opportunities: Connect with partner brands, potential influencers and brand ambassadors.Companies use direct messaging for the following benefits: DMs are private, intimate and personalized. Twitter allows for DMs to up to 50 people and requires a “follow.”ĭirect messaging is a powerful tool in a brand’s ability to build relationships with customers.On Instagram, DMs can be sent to up to 15 people.On Facebook, users must “like” a page before you send them a DM. ![]() The restrictions for messages vary for each platform. Instagram, Facebook and Twitter all have their own direct messaging platforms. When you send a direct message, only you and the recipient can see the content. In the digital world, “DM” usually stands for “Direct Message.” A DM is a private mode of communication between social media users.
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